Contributing Thoughts

Friday, March 29, 2013

On 9:58 AM by Maniko Heart in , ,    No comments
Last week I applied for offline SEO Manager position and I really find it so-so. That was my first time answering questions about SEO. You wanna know why is it offline? It's because I really want to work in an office. I want to be an office-based employee. I'm fond of working at home too but for me there are a lot of disadvantages. One of the non-benefits of working at home is feeling unproductive (in my own opinion). I find myself became more lazy and always procrastinate. Furthermore, my mom really want me to work in an office because for her working at home has no assurance and loyalty of work. I guess that's true. So next week will try on applying for local jobs on any IT companies.

 Anyway, let me share to you my answers to the test I took.

What is Google Panda Algorithm?
Google Panda algorithm is designed to decrease PR for low-quality sites having low-value add for users and duplicate content from other websites Concurrently, it will provide better PR for high-quality sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.



What is Google Penguin Algorithm?
Google Penguin Algorithm targeted at webspam. The change will reduce PR for sites that violates Google’s existing quality guidelines by using typical black-hat SEO techniques such as keyword stuffing in internal/outbound links, low-quality article marketing & blog spam, cloaking and others.

Is the ‘nofollow’ attribute good for SEO?
Yes, it is still good since we can use it for low quality links such as untrusted content and paid links and really important to stop comment on spam blogs.

What are the first 3 things you check when doing an SEO audit?
1. Title tags, meta tags
2. quality of content
3. quantity/quality of link to the website

List five things that impact a site’s authority

1. Original/quality content or content optimization
2. Quality of links from authoritative sites
3. Quantity of links coming from that domain to your website.
4. site architecture (site speed, file naming structure, server error, canonicalization)
5. social media metrics

A client is panicked. They’ve just fallen out of the rankings for the phrase “foo bar”. That was their top traffic generator. They want to shut down all onsite content and technical SEO and focus 100% on links. What do you tell them?
I'll try to tell them to have a new SEO campaign to be able to make up for the decrease of rankings. But will tell them that focusing 100% on links might get worse instead for the rankings. We must observe the Panda and Penguin algorithms on these.

Tell me what you think PageRank is
PageRank is a popularity ranking tool . This is what Google uses to measure the amount of links that are pointing to your site, but it also checks what kind of sites are pointing to your site, how powerful those websites are (Domain Authority, Page Authority, etc), and how much actual PR those websites have.

That's all! I hope I answered it correctly :)

Maybe you'll comment here on some of the questions you might know the answers. Thanks! Have a great weekend everyone :D

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